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FG is a jewelry brand that offers a collection of quality pieces crafted in sterling silver and gold vermeil. Our approach is to combine simplicity with thoughtful design and expert craftsmanship, resulting in timeless and easy-to-wear jewelry for everyday life.

At FG, we use only the finest materials and our team of skilled artisans bring years of experience to every piece we create. Each piece is designed to be timeless and handmade to last.

Our collections are constantly evolving, inspired by the world around us and the stories that we want to tell through our jewelry. Whether you're looking for a special piece to add to your collection or a unique gift for a loved one, FG has something for everyone.

In addition to our commitment to quality and timeless style, we also take our responsibility to the environment seriously. We source materials responsibly and ensure fair labor practices in the production of our pieces. Shop with confidence knowing that you are not only getting a beautiful piece of jewelry, but also supporting ethical and sustainable practices.

You may be wondering about our brand name change from fashionology to FG. Fashionology originally started as a fashion blog in 2006, but as we grew and evolved as a company, we transformed into a jewelry brand in 2009. We felt that the name fashionology didn't fully represent who we are as a brand and what we stand for. Our minimalistic approach and focus on timeless design led us to rebrand to FG, which is a shortened version of our original name, but better represents our aesthetic. We believe in simplicity, elegance and understatedness, and our name change reflects that.

"From sourcing and sampling to production and shipping,our processes are purposeful."

Recycled materials

Sustainability starts with responsible sourcing. Almost all of our jewelry is made from recycled metals.

Timeless design

We combine classic style and thoughtful construction to create easy to wear pieces that will withstand time and make you reach for year after year.


We work in collaboration with a team of creators who share our commitment to sustainability and quality. These skilled craftsmen make each piece by hand to meet our standards.

Our Service

If you have a question or need some help, our customer service is ready for you at any time.

Fair pricing

We want you to have access to classic and quality jewelry pieces at an honest price without industry markups. We ship each order from the Netherlands to your doorstep for free.

Zero-waste approach

We are committed to reducing waste in all of our processes. We strive to ensure that any scrap metal generated in the development and making of our pieces is reused and minimise our environmental footprint with reusable packaging.


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